From the PEAKCONF Stage to FanDuel, AWS and Formula 1

How SuperQuickQuestion turned a $10,000 Startup World Cup win into new partnerships with some of the biggest names in sports.

One hour before stepping onto the main stage at PEAKCONF 2026, Dave Benson signed a deal with 23XI Racing, the NASCAR team co-owned by Michael Jordan.

He quickly added the news to his pitch deck, walked on stage and went on to win the PEAKCONF Startup World Cup.

Six months later, his company, SuperQuickQuestion (SQQ), has secured a long-term deal with FanDuel, launched an F1 pilot with AWS and TWG Motorsports, and added new clients including Matthew McConaughey’s tequila brand, Pantalones.

Not a bad six months.

SuperQuickQuestion connects fans directly with professional athletes through live, one-minute video chats.

Think “Cameo meets FaceTime.”

For fans, it’s an opportunity to meet their sporting heroes. For brands and sponsors, it’s a scalable way to deliver athlete appearances without the travel, scheduling and logistics.

Dave opened his Startup World Cup pitch with a product demo that earned applause from the audience.

He then put some numbers behind the opportunity.

According to Dave, roughly 60% of the estimated $30 billion spent annually on athlete appearances goes unrealized. SQQ helps unlock that opportunity by allowing athletes to complete dozens of fan interactions in a single hour, wherever they happen to be.

And the company already had traction.

Nearly 6,000 completed video chats, five-star athlete feedback, and clients including Pepsi, Verizon, Juventus and FanDuel.

SQQ beat seven other startups to take home $10,000 in cash and $10,000 in AWS credits.

But the biggest return wasn’t necessarily the prize money.

“This is definitely a PEAK story. Gregoire (AWS) handed me the $10k check and we stayed in touch and have since begun a relationship and F1 pilot activation with AWS and TWG Motorsports (Andretti Cadillac).”
Dave Benson, Founder & CEO, SuperQuickQuestion

SQQ’s momentum hasn’t stopped at Formula 1.

FanDuel, already a client when SQQ pitched at PEAKCONF, has since committed to a long-term partnership.

The relationship has included MLB and NFL activations featuring two familiar faces:

• Rob Gronkowski, four-time Super Bowl champion
• Anthony Rizzo, World Series champion

SQQ has also signed several new clients since April, including Pantalones, the tequila company co-founded by Matthew McConaughey.

The company has grown revenue while keeping its team lean, with new partnerships and business development opportunities emerging from conversations on the PEAKCONF show floor.

“Meeting the other founders was a super-unique experience, because we all shared our challenges and successes. The competition itself was great because you know the audience is full of actual decision-makers and smart people from the sports industry. Winning was the icing on the cake.”
Dave Benson, Founder & CEO, SuperQuickQuestion