Future of USA SportsTech Report
Top Challenges, Insights, & Solutions for Sports Innovators
contributors
plus teams from
Welcome to PEAK’s 2025 Future of USA SportsTech Report. This is the result of months of conversations, surveys, and deep collaboration with some of the most forward-thinking voices in sports technology and innovation.
Inside, you'll find insights on the biggest challenges facing US sports organizations. The report also covers the transformative role of AI in player development, the use of data to drive fan engagement and sponsorship outcomes, and the power of immersive technologies to redefine live experiences.
Innovation is no longer optional. It’s mission-critical.
You’ll also hear directly from those building the future: leagues rethinking operations, startups tackling critical challenges in performance, content, and commercialization, and investors placing bold bets on what comes next. The most innovative organizations aren’t just adopting tools, they’re evolving their mindset.
At PEAK, we’re not observers of this industry, we’re connectors. This report is your preview of the future, and a reminder that the real magic happens when the right people come together in-person.
Meet the Allstar innovators
Our Innovators List showcases 30 visionaries who are driving the sport ecosystem growth and success through their leadership of transformative initiatives.
NORTH AMERICA LEADS THE WAY IN FUNDING & FAN-FOCUSED INNOVATION
Top 5 SportsTech Innovation Challenges
challenge 01
Unlocking Revenue Through a Clean Data Room
challenge 02
Removing Friction to Boost Game-Day Engagement and Revenue
challenge 03
Attracting the Next Generation of Fans
challenge 04
Scaling Real-Time Multilingual Engagement
challenge 05
Closing the Operational Gap in Youth and Amateur Sports
Future Technology Challenges for Sports Organizations
Case Study: 601 Analytics – Turning Data into Dollars
The Miami Heat use 601 Analytics to power real-time decisions across their business - from dynamic ticket pricing to predictive staffing and personalized marketing. By integrating multiple data sources into a clean, centralized system, the team has gained a 360-degree view of its fans and operations. This capability allows staff to anticipate attendance, optimize resource allocation, and activate campaigns within hours. The result: greater operational efficiency, stronger fan engagement, and increased profitability.
“We created a product that helped the HEAT immensely, It helped us understand at any point in time what’s happening in our business. It’s like having an app for your business.”
Matthew Jafarian
— EVP Business Strategy, Miami Heat / Co-founder, 601 Analytics
The Old Guard vs. The New Wave
Solution Spotlight
Our contributors featured in this report named a must-watch list of SportsTech solutions.
Oliver Sports
Oliver Sports
Oliver Sports Provides professional-grade athlete performance solutions—live data, video tagging, and analytics—for teams and scouts to evaluate talent and optimize training.
SportsVisio
AI-Powered Stat Tracking & Highlights
Sportsvisio uses AI to automatically analyze game footage from any device, generating comprehensive player stats and video highlights. The platform eliminates manual stat-keeping and video editing, providing coaches, players, and leagues with actionable data to improve performance and strategy.
Diamond Kinetics
Motion Technology for Player Development
Diamond Kinetics accelerates youth baseball and softball development using a technology platform of connected devices, computer vision, and VR. The system enhances real-world play, providing portable mobile tools to speed up learning and make practice more engaging.
Machina Sports
Sports AI agents platform
Machina Sports is a developer platform for building real-time AI agents that power multilingual, interactive content like quizzes, insights, and gamified fan experiences.
Creators Sports Network
Fan access to live sports through creator-led broadcasts
Creator Sports partners with Liverpool, Spurs, ONE Championship, and BIG3 to deliver live sports via creator-led social platforms.
PressBox
Personalized content automation for modern fan engagement
PressBox helps leagues and teams create and distribute sponsorable, fan-specific content at scale—reaching Gen-Z where they are, through moments that matter.
Fastbreak AI
AI-powered scheduling for sports leagues
Relo Metrics
Sponsorship analytics & media valuation
StatusPro
VR/AR training for athletes
"We see a tremendous opportunity for innovation in technology tailored specifically to female athletes. The explosive growth in popularity across women’s sports is far outpacing the development of tools designed with the female athlete in mind."
Jeffrey Hintz
Sports Tech HQ
"We're witnessing sports' coming-of-age story, where alternative formats are successfully speaking the language of next-generation fans and redefining what constitutes sport in the 21st century."
Leanne Bats
Sport Waikato
"AI-powered content creation and distribution tools are reshaping the sports media landscape, enabling teams, leagues, and rights holders to deliver personalized, real-time experiences that deepen fan engagement and unlock scalable monetization opportunities across all levels of the sports ecosystem."
Jared Shaber
Houlihan Lokey