Job Title: Sales Director

 

About the Company

 

At PEAK, we’re not just organizing events; we’re pioneering the future of SportsTech conferences. Every presentation is a masterclass designed to ignite minds, every handshake sets off sparks of opportunity, and every conversation fuels meaningful growth. Our immersive, unforgettable experiences put human connections at center stage, setting a new standard for what a conference can and should be. We’re here to redefine value—crafting events that are high-octane, hyper-relevant, and unmistakably transformative for attendees, exhibitors, and sponsors alike.

 

Our event is for those building the future in SportsTech, and the event experience will reflect this. Think massive stages with LED, state-of-the-art lighting. Think of an interactive exhibition flowing with incredible products and services that feels like Times Square. Think live demos of the latest and greatest tech, vibrant Beer Gardens and night events that give Ibiza a run for its money.

 

The Opportunity

 

We’re looking for a self-driven, entrepreneurial Head of Sales to be the architect of our sponsorship and exhibitor sales function. This role is about more than just hitting targets—it’s about building a revenue engine from the ground up. You will leverage your existing network in the sports ecosystem, tapping into your vast network that would value connecting with our audience. You’ll develop and execute strategic sales initiatives for exhibitor booths, sponsorship packages, and custom partnerships designed to deliver significant value to our clients—and propel PEAK onto the global stage.

 

You’ll have direct support and guidance from our executive team, who bring deep experience in conference, tradeshow, and media sales. Together, you’ll create scalable processes, define pricing structures, identify target segments, and refine our go-to-market approach. Over time, you’ll build and lead a sales team that drives sustained growth, establishing PEAK as the must-attend event in SportsTech.

 

What You’ll Achieve:

 

• Build a Sales Function from Scratch:
  • Design and implement our sales strategy for sponsorships and exhibitor partnerships, turning a blank slate into a high-performing, revenue-generating department.
  • Develop pricing models, value propositions, and sales collateral that resonate with potential sponsors and exhibitors, from global tech giants to niche sports startups.
• Leverage an Established Network:
  • Tap into your existing relationships in the sports ecosystem to secure high-value partners early.
  • Target leagues like the NBA, NFL, and MLB; global properties like FIFA and LaLiga; major brands like Microsoft and Deloitte; and cutting-edge SportsTech companies like Hyperice and Hawk-Eye Innovations.
  • Continuously grow and nurture this network, turning acquaintances into long-term, strategic partnerships.
• Become a Trusted Advisor:
  • Understand each partner’s business objectives—whether brand awareness, lead generation, or product launches—and tailor sponsorship and exhibitor packages that deliver genuine ROI.
  • Position PEAK not just as a conference, but as a pivotal connection point in the global SportsTechnology landscape.
• Collaborate Across the Company:
  • Work closely with the executive team, who will provide mentorship and guidance, drawing on their extensive experience in conference and tradeshow sales.
  • Collaborate with marketing, operations, and program/content teams to ensure sponsor messaging, deliverables, and on-site experiences exceed expectations and drive positive outcomes.
• Lay the Groundwork for Growth:
  • Build scalable sales processes—from lead qualification and CRM utilization to negotiation frameworks and contract templates.
  • Recruit, mentor, and manage additional sales hires over time, evolving into a hands-on leader who can attract, retain, and inspire top talent.
• Data-Driven Decision-Making:
  • Set measurable KPIs, forecast revenue, and track progress, using data insights to refine sales tactics and identify new market segments.
  • Communicate results and strategic recommendations to the executive team, influencing the company’s roadmap and ensuring long-term success.

 

 

Who You Are:

 

• Relationship-Driven Seller with a Sports Focus: You have a substantial network within the sports ecosystem, spanning leagues, federations, clubs, broadcasters, agencies, startups, and investors. Your phone book is your secret weapon.
• Self-Starter & Builder: You’re excited to create something from the ground up. You’ve either built a sales function before or are eager to take on that challenge.
  Comfortable working in a startup environment, adapting quickly, and thinking creatively to overcome challenges.
• Strategic Closer & Advisor: Proven track record in securing significant B2B deals, whether in sports, tech, media, or related industries. You don’t just sell packages—you consult, listen, and craft tailored solutions that address the nuanced goals of your partners.
• Confident Communicator & Negotiator: Outstanding verbal and written communication skills; able to present compelling value propositions to C-level executives and decision-makers. Skilled at navigating complex negotiations, pricing models, and long sales cycles.
• Bonus Points: Previous experience selling sponsorships or exhibitor packages at conferences, trade shows, or industry events is highly beneficial, though not mandatory.
  Familiarity with the global SportsTech conversation—fan engagement technologies, data analytics, AI, immersive media, and sports performance tools—will help you hit the ground running.

 

Why Join PEAK?

 

• Remote Work: Enjoy the freedom to work from anywhere thanks to our virtual offices. We prioritize results over location, so travel freely, fit work around your life, and let home be your workspace.
• Collaborative Environment: Work closely with a supportive executive team who will provide mentorship, resources, and deep industry insight to help you succeed.
• Long-Term Growth & Reward: Competitive compensation and commissions, and the opportunity to grow your role and team as the company scales.
• Equity Options: Potential for equity and meaningful upside as we establish ourselves as a premiere destination for SportsTech innovation.

 

Applications close: January 31, 2025.

We are looking for the right person so we will schedule interviews ahead of the cut-off date if your application stands out.

 

Ready to Make Your Mark?

 

Apply now and help us craft the future of high-impact, immersive SportsTech gatherings at PEAK

 

Contact:

Chad Wilton, CEO
chad@peakconf.com